A British town glowing with Christmas lights

Coming to a town near you

THE LOCAL CRACKER

A Christmas cracker filled with reasons to love where you live. Local food, local experiences, local businesses and rare pulls that turn one moment at the table into weeks of discovery.

Bring it to your town Meet the first edition

First town on boardPorthcawl, Christmas 2026Founding local sponsor: Refayce

See the launch idea

More inside than it costs

A better deal for residents. New customers for local businesses.

Each town or city edition is designed around a simple promise: the guaranteed local value inside should be worth more than the resident paid, before any rare or golden pull is revealed.

Local value

Useful vouchers, treats and experiences from businesses people can actually visit nearby.

Local discovery

Independent businesses get a memorable introduction to homes across their area, supported by Crackerworld content.

Local magic

A handful of rare pulls create stories worth sharing, from dinners and family days out to unforgettable local experiences.

What could be inside

One cracker. A whole town to explore.

The final mix is shaped with each local partner. Think holiday stays, hair and beauty, treatments, dining, family days out and the brilliant independent places people walk past every week.

Local gifts including a holiday stay, hair treatment, spa experience and dinner for two

Escape nearbyA coastal holiday stayA night or weekend in a beautiful local holiday let.

Feel brilliantHair, beauty or treatmentA proper appointment with a brilliant independent specialist.

Local tableDinner for twoA memorable meal at a restaurant worth discovering.

Golden pullThe unforgettable oneA rare local experience worth telling everyone about.

Planned £24.99 launch format. Designed to deliver £30+ of guaranteed local value.

Two ways to build one

Bring Crackerworld to your place or your people.

For towns and cities

Build a local edition

We partner with a chamber, local champion or founding sponsor to bring businesses together and create one edition for the area.

Local business outreach and offer curation
Crackerworld films and social promotion
A launch story the whole area can share
Reward design, production and fulfilment

For businesses

Sponsor or create your own

Lead the local edition, place a memorable reward inside, or create a branded cracker for customers, staff or a community you care about.

Founding sponsor visibility
Customer acquisition through guaranteed value
Content filmed with participating businesses
Corporate and customer editions available

First town on board

Porthcawl

Launching Christmas 2026, the first local Crackerworld edition will bring Porthcawl businesses, families and festive stories into one extraordinary cracker.

Refayce joins as the founding local sponsor, helping us start the movement close to home and show what happens when a town puts more joy back into Christmas.

Participating businesses and the full pull list will be announced as the launch edition takes shape.

Start the conversation

Could your town, city or business be next?

Tell us where you are, who you represent and what you would love to put inside. We will help shape the edition, bring local partners together and create the launch story.

Discuss a local cracker Business partnerships

partnerships@crackerworld.com