01
THE SEED SECRET
A beautifully printed growing fact, story or question chosen to delight somebody who notices what is happening in the soil.
Founding Drop 001 · Garden World
The Gardener
Pull it. Plant it. Watch Christmas grow.
The cracker itself is made to become part of the gift. Plantable seed paper, growing discoveries and a six-month challenge that keeps Christmas alive into spring and summer.
Choose one or share a box of four around the table.
Founding Drop · Garden World
154 of 250 Founding Pullers are already in.
When this target is reached, the first run happens. Every order helps us make the cracker, prove the world deserves to exist and persuade even more brilliant people to put something extraordinary inside.
62% of the Founding Drop250 unlocks the first run
Updated weekly from inside Crackerworld HQ. Founding Pullers get a weekly campaign update, progress from the workshop and, when we can pull it off, even more surprises added along the way.
You are a Founding Puller
Your order helps make the whole drop possible.
This is crowdfunding with Christmas magic attached. You are helping create the first run, better gifts, bigger Golden Pulls and unforgettable moments for people you may never even meet. Your own cracker might contain the dream Pull. Or your order might help us put that dream into somebody else’s. Either way, you helped make the moment.
Every cracker starts with six Little Pulls.
The big prizes are the theatre. But the normal cracker still has to be brilliant. We are branding the guaranteed pieces as the Little Pulls: tiny moments designed to make the table laugh, play, discover and keep something useful.
02
THE GROW-OFF
A six-month Crackerworld challenge. Grow the best plant from your Pull, send us the evidence, and the best one wins a special prize.
03
THE GROANER
A gardening joke that should probably be composted.
04
THE CROWN
A premium Crackerworld paper crown for Christmas lunch.
05
THE KEEPER
Rare seeds, plant labels, a small useful tool or another properly chosen garden discovery.
06
THE GOLDEN PULL
Scan the QR to spin for larger garden prizes, workshops, visits and dream upgrades.
The Crackerworld Pull Machine
✦ ✦ ✦ ✦ ✦
Imagine this spinning after Christmas lunch.
Your cracker contains a QR. Scan it, open your Pull, and watch the machine reveal what your cracker unlocked. Some wins fit in the cracker. Some are delivered. Some need booking. Some could change your life.
RARE SEED COLLECTION
GARDEN CENTRE VOUCHER
PREMIUM HAND TOOLS
GARDEN DESIGN SESSION
PRIVATE GARDEN VISIT
GREENHOUSE CONTRIBUTION
RAISED BED KIT
BULB COLLECTION
BOTANICAL ART
PLANT SUBSCRIPTION
WILDFLOWER KIT
GROWING WORKSHOP
HERITAGE TOMATO SEEDS
CHILLI COLLECTION
COMPOST KIT
NO DIG COURSE
NURSERY SHOPPING SPREE
GARDEN WEEKEND AWAY
SIGNED GARDEN BOOK
6 MONTH GROW OFF PRIZE
RARE SEED COLLECTION
GARDEN CENTRE VOUCHER
PREMIUM HAND TOOLS
GARDEN DESIGN SESSION
PRIVATE GARDEN VISIT
GREENHOUSE CONTRIBUTION
RAISED BED KIT
BULB COLLECTION
BOTANICAL ART
PLANT SUBSCRIPTION
WILDFLOWER KIT
GROWING WORKSHOP
HERITAGE TOMATO SEEDS
CHILLI COLLECTION
COMPOST KIT
NO DIG COURSE
NURSERY SHOPPING SPREE
GARDEN WEEKEND AWAY
SIGNED GARDEN BOOK
6 MONTH GROW OFF PRIZE
RARE SEED COLLECTION
GARDEN CENTRE VOUCHER
PREMIUM HAND TOOLS
GARDEN DESIGN SESSION
PRIVATE GARDEN VISIT
GREENHOUSE CONTRIBUTION
RAISED BED KIT
BULB COLLECTION
BOTANICAL ART
PLANT SUBSCRIPTION
WILDFLOWER KIT
GROWING WORKSHOP
HERITAGE TOMATO SEEDS
CHILLI COLLECTION
COMPOST KIT
NO DIG COURSE
NURSERY SHOPPING SPREE
GARDEN WEEKEND AWAY
SIGNED GARDEN BOOK
6 MONTH GROW OFF PRIZE
Illustrative preview. Live winning logic and published odds will run securely on the server, not inside the webpage.
The Golden Pull universe.
We are not limiting this to things small enough to fit inside cardboard. If it can create a brilliant memory, we can hide the claim inside and deliver the magic afterwards.
GROW SOMETHING RARE
Heritage seeds, unusual varieties and limited seed collections.
MAKE THE GARDEN BETTER
Premium tools, raised-bed kits, planters and practical upgrades.
LEARN FROM SOMEBODY GREAT
Workshops, grow-alongs, courses and expert sessions.
VISIT SOMETHING BEAUTIFUL
Private garden visits, nursery experiences and garden breaks.
CREATE A TRANSFORMATION
Consultations, design help and contributions towards bigger garden projects.
WIN THE GROW-OFF
Our six-month community challenge, with a special prize for the best result.
SCAN YOUR GOLDEN PULL
How the digital Pull works
The biggest thing in your cracker might not be in your cracker.
The QR lets us safely fulfil prizes that are too large, too valuable or too experiential to physically hide in the shell.
1 · PULLOpen the cracker and find your unique QR.
2 · SPINScan it and reveal your Pull through the digital machine.
3 · CLAIMBook, redeem or arrange delivery securely with Crackerworld.
Final prize mechanics, eligibility, published odds and promotional terms will be confirmed before the live campaign opens.