01
THE CAST
An angling fact, story or question that starts a proper fishing conversation.
Founding Drop 001 · Fishing World
The Fisherman
For the person who is always thinking about the next cast.
A beautifully built fishing cracker with useful waterside discoveries, proper angling gifts and Golden Pulls that can turn Christmas morning into the next great fishing story.
Choose one or share a box of four around the table.
Founding Drop · Fishing World
92 of 250 Founding Pullers are already in.
When this target is reached, the first run happens. Every order helps us make the cracker, prove the world deserves to exist and persuade even more brilliant people to put something extraordinary inside.
37% of the Founding Drop250 unlocks the first run
Updated weekly from inside Crackerworld HQ. Founding Pullers get a weekly campaign update, progress from the workshop and, when we can pull it off, even more surprises added along the way.
You are a Founding Puller
Your order helps make the whole drop possible.
This is crowdfunding with Christmas magic attached. You are helping create the first run, better gifts, bigger Golden Pulls and unforgettable moments for people you may never even meet. Your own cracker might contain the dream Pull. Or your order might help us put that dream into somebody else’s. Either way, you helped make the moment.
Every cracker starts with six Little Pulls.
The big prizes are the theatre. But the normal cracker still has to be brilliant. We are branding the guaranteed pieces as the Little Pulls: tiny moments designed to make the table laugh, play, discover and keep something useful.
02
THE CHALLENGE
A waterside challenge to attempt on the next trip, from technique tests to species missions.
03
THE GROANER
A fishing joke. The quality may be below the legal landing size.
04
THE CROWN
A premium Crackerworld crown. Optional on the riverbank.
05
THE KEEPER
A useful tackle accessory, knot tool, line gadget, lure-maker discovery or other carefully selected item.
06
THE GOLDEN PULL
Scan to spin for bigger kit, fishing days, breaks, access and rare gear.
The Crackerworld Pull Machine
✦ ✦ ✦ ✦ ✦
Imagine this spinning after Christmas lunch.
Your cracker contains a QR. Scan it, open your Pull, and watch the machine reveal what your cracker unlocked. Some wins fit in the cracker. Some are delivered. Some need booking. Some could change your life.
PREMIUM ROD
PREMIUM REEL
GUIDED FISHING DAY
FISHING WEEKEND
PRIVATE WATER ACCESS
SIGNED ANGLING MEMORABILIA
TACKLE BOX
HANDMADE LURES
FLY COLLECTION
WADERS
FISHING JACKET
CHARTER DAY
BOAT EXPERIENCE
TACKLE VOUCHER
RARE HANDMADE GEAR
BAIT PACKAGE
POLARISED GLASSES
FISHING HOTEL BREAK
EXPERT LESSON
LIMITED EDITION KIT
PREMIUM ROD
PREMIUM REEL
GUIDED FISHING DAY
FISHING WEEKEND
PRIVATE WATER ACCESS
SIGNED ANGLING MEMORABILIA
TACKLE BOX
HANDMADE LURES
FLY COLLECTION
WADERS
FISHING JACKET
CHARTER DAY
BOAT EXPERIENCE
TACKLE VOUCHER
RARE HANDMADE GEAR
BAIT PACKAGE
POLARISED GLASSES
FISHING HOTEL BREAK
EXPERT LESSON
LIMITED EDITION KIT
PREMIUM ROD
PREMIUM REEL
GUIDED FISHING DAY
FISHING WEEKEND
PRIVATE WATER ACCESS
SIGNED ANGLING MEMORABILIA
TACKLE BOX
HANDMADE LURES
FLY COLLECTION
WADERS
FISHING JACKET
CHARTER DAY
BOAT EXPERIENCE
TACKLE VOUCHER
RARE HANDMADE GEAR
BAIT PACKAGE
POLARISED GLASSES
FISHING HOTEL BREAK
EXPERT LESSON
LIMITED EDITION KIT
Illustrative preview. Live winning logic and published odds will run securely on the server, not inside the webpage.
The Golden Pull universe.
We are not limiting this to things small enough to fit inside cardboard. If it can create a brilliant memory, we can hide the claim inside and deliver the magic afterwards.
GO FISH SOMEWHERE NEW
Guided days, private-water access, charters and memorable trips.
ESCAPE FOR THE WEEKEND
Fishing stays, lodges and breaks built around the water.
UPGRADE THE KIT
Rods, reels, tackle packages and premium accessories.
DISCOVER MAKERS
Handmade flies, lures and independent gear with a story.
LEARN SOMETHING
Expert sessions, technique days and specialist guidance.
OWN SOMETHING RARE
Signed pieces, collectible gear and one-off angling items.
SCAN YOUR GOLDEN PULL
How the digital Pull works
The biggest thing in your cracker might not be in your cracker.
The QR lets us safely fulfil prizes that are too large, too valuable or too experiential to physically hide in the shell.
1 · PULLOpen the cracker and find your unique QR.
2 · SPINScan it and reveal your Pull through the digital machine.
3 · CLAIMBook, redeem or arrange delivery securely with Crackerworld.
Final prize mechanics, eligibility, published odds and promotional terms will be confirmed before the live campaign opens.