01
THE SNIFF
A fun dog fact, question or tiny piece of canine nonsense for the humans around the table.
Founding Drop 001 · Dog World
The Dog
Finally, a Christmas cracker the dog gets to pull too.
A Christmas cracker built for dogs to join the ritual, with a rope pull, treats, play, surprises and the possibility of something much bigger waiting behind the QR.
1
Founding Drop · Dog World
168 of 250 Founding Pullers are already in.
When this target is reached, the first run happens. Every order helps us make the cracker, prove the world deserves to exist and persuade even more brilliant people to put something extraordinary inside.
67% of the Founding Drop250 unlocks the first run
Updated weekly from inside Crackerworld HQ. Founding Pullers get a weekly campaign update, progress from the workshop and, when we can pull it off, even more surprises added along the way.
You are a Founding Puller
Your order helps make the whole drop possible.
This is crowdfunding with Christmas magic attached. You are helping create the first run, better gifts, bigger Golden Pulls and unforgettable moments for people you may never even meet. Your own cracker might contain the dream Pull. Or your order might help us put that dream into somebody else’s. Either way, you helped make the moment.
Every cracker starts with six Little Pulls.
The big prizes are the theatre. But the normal cracker still has to be brilliant. We are branding the guaranteed pieces as the Little Pulls: tiny moments designed to make the table laugh, play, discover and keep something useful.
02
THE TRICK
A simple festive dog challenge. Sit, spin, find it, pose, or something Rosie would immediately refuse to do.
03
THE GROANER
A dog joke bad enough to make the humans laugh and the dog leave the room.
04
THE CROWN
A Crackerworld crown for the human. Selected Pulls may include a bow, bandana or wearable dog surprise too.
05
THE KEEPER
A dog-safe treat, toy, tag, enrichment item or useful discovery from a maker we genuinely rate.
06
THE GOLDEN PULL
Scan after the pull to spin for bigger dog prizes, experiences and surprises that arrive later.
The Crackerworld Pull Machine
✦ ✦ ✦ ✦ ✦
Imagine this spinning after Christmas lunch.
Your cracker contains a QR. Scan it, open your Pull, and watch the machine reveal what your cracker unlocked. Some wins fit in the cracker. Some are delivered. Some need booking. Some could change your life.
DOG FRIENDLY WEEKEND
YEAR OF TREATS
PRIVATE TRAINING SESSION
PREMIUM DOG BED
CUSTOM COLLAR
DOG PORTRAIT
PRO PHOTO SHOOT
HANDMADE TOY BOX
DOG FOOD SUBSCRIPTION
GROOMING DAY
DOG WALKING PACKAGE
BEHAVIOUR SESSION
PET SHOP SPREE
PERSONALISED TAG
SNIFF TEST WINNER
DOG DAY OUT
ADVENTURE HARNESS
PREMIUM LEAD
DOG SPA PACKAGE
SURPRISE CHOSEN BY THE DOGS
DOG FRIENDLY WEEKEND
YEAR OF TREATS
PRIVATE TRAINING SESSION
PREMIUM DOG BED
CUSTOM COLLAR
DOG PORTRAIT
PRO PHOTO SHOOT
HANDMADE TOY BOX
DOG FOOD SUBSCRIPTION
GROOMING DAY
DOG WALKING PACKAGE
BEHAVIOUR SESSION
PET SHOP SPREE
PERSONALISED TAG
SNIFF TEST WINNER
DOG DAY OUT
ADVENTURE HARNESS
PREMIUM LEAD
DOG SPA PACKAGE
SURPRISE CHOSEN BY THE DOGS
DOG FRIENDLY WEEKEND
YEAR OF TREATS
PRIVATE TRAINING SESSION
PREMIUM DOG BED
CUSTOM COLLAR
DOG PORTRAIT
PRO PHOTO SHOOT
HANDMADE TOY BOX
DOG FOOD SUBSCRIPTION
GROOMING DAY
DOG WALKING PACKAGE
BEHAVIOUR SESSION
PET SHOP SPREE
PERSONALISED TAG
SNIFF TEST WINNER
DOG DAY OUT
ADVENTURE HARNESS
PREMIUM LEAD
DOG SPA PACKAGE
SURPRISE CHOSEN BY THE DOGS
Illustrative preview. Live winning logic and published odds will run securely on the server, not inside the webpage.
The Golden Pull universe.
We are not limiting this to things small enough to fit inside cardboard. If it can create a brilliant memory, we can hide the claim inside and deliver the magic afterwards.
PLAY
Brilliant toys, enrichment, tug gear and discoveries that pass the Crackerworld dog test.
TREAT
Quality treats and partner goodies, packed and supplied safely.
GO SOMEWHERE
Dog-friendly breaks, days out and experiences for dogs and their humans.
GET BETTER
Training sessions, behaviour support and expert help.
KEEP FOREVER
Portraits, personalised tags, collars and memory pieces.
LIVE VERY WELL
Beds, food, subscriptions, grooming and premium dog-life upgrades.
SCAN YOUR GOLDEN PULL
How the digital Pull works
The biggest thing in your cracker might not be in your cracker.
The QR lets us safely fulfil prizes that are too large, too valuable or too experiential to physically hide in the shell.
1 · PULLOpen the cracker and find your unique QR.
2 · SPINScan it and reveal your Pull through the digital machine.
3 · CLAIMBook, redeem or arrange delivery securely with Crackerworld.
Final prize mechanics, eligibility, published odds and promotional terms will be confirmed before the live campaign opens.