01
THE SECRET
A baking tip, origin story or ingredient fact worth knowing.
Founding Drop 001 · Baking World
The Baker
For the person who makes the house smell like Christmas.
A warm, tactile baking cracker full of useful little kitchen discoveries, recipes, challenges and the chance to unlock classes, equipment and unforgettable food experiences.
Choose one or share a box of four around the table.
Founding Drop · Baking World
88 of 250 Founding Pullers are already in.
When this target is reached, the first run happens. Every order helps us make the cracker, prove the world deserves to exist and persuade even more brilliant people to put something extraordinary inside.
35% of the Founding Drop250 unlocks the first run
Updated weekly from inside Crackerworld HQ. Founding Pullers get a weekly campaign update, progress from the workshop and, when we can pull it off, even more surprises added along the way.
You are a Founding Puller
Your order helps make the whole drop possible.
This is crowdfunding with Christmas magic attached. You are helping create the first run, better gifts, bigger Golden Pulls and unforgettable moments for people you may never even meet. Your own cracker might contain the dream Pull. Or your order might help us put that dream into somebody else’s. Either way, you helped make the moment.
Every cracker starts with six Little Pulls.
The big prizes are the theatre. But the normal cracker still has to be brilliant. We are branding the guaranteed pieces as the Little Pulls: tiny moments designed to make the table laugh, play, discover and keep something useful.
02
THE BAKE-OFF
A Crackerworld challenge to bake after Christmas and share the result with us.
03
THE GROANER
A baking joke with absolutely no guarantee of rising.
04
THE CROWN
A premium Crackerworld paper crown for the Christmas cook.
05
THE KEEPER
A small useful baking tool, cutter, measure, cake tester, recipe piece or partner discovery.
06
THE GOLDEN PULL
Scan to spin for bigger kitchen gear, classes, chef experiences and special prizes.
The Crackerworld Pull Machine
✦ ✦ ✦ ✦ ✦
Imagine this spinning after Christmas lunch.
Your cracker contains a QR. Scan it, open your Pull, and watch the machine reveal what your cracker unlocked. Some wins fit in the cracker. Some are delivered. Some need booking. Some could change your life.
PREMIUM STAND MIXER
PRIVATE BAKING CLASS
CHEF EXPERIENCE
SIGNED COOKBOOK
BAKING WEEKEND
KITCHENWARE BUNDLE
RARE INGREDIENT HAMPER
PATISSERIE COURSE
CUSTOM CAKE
BREAD COURSE
PREMIUM KNIVES
BAKEWARE SET
FOODIE HOTEL BREAK
SMALL BATCH CHOCOLATE
SPICE COLLECTION
RECIPE MASTERCLASS
BAKERY TOUR
AFTERNOON TEA
PANTRY SUBSCRIPTION
LIMITED EDITION TOOL
PREMIUM STAND MIXER
PRIVATE BAKING CLASS
CHEF EXPERIENCE
SIGNED COOKBOOK
BAKING WEEKEND
KITCHENWARE BUNDLE
RARE INGREDIENT HAMPER
PATISSERIE COURSE
CUSTOM CAKE
BREAD COURSE
PREMIUM KNIVES
BAKEWARE SET
FOODIE HOTEL BREAK
SMALL BATCH CHOCOLATE
SPICE COLLECTION
RECIPE MASTERCLASS
BAKERY TOUR
AFTERNOON TEA
PANTRY SUBSCRIPTION
LIMITED EDITION TOOL
PREMIUM STAND MIXER
PRIVATE BAKING CLASS
CHEF EXPERIENCE
SIGNED COOKBOOK
BAKING WEEKEND
KITCHENWARE BUNDLE
RARE INGREDIENT HAMPER
PATISSERIE COURSE
CUSTOM CAKE
BREAD COURSE
PREMIUM KNIVES
BAKEWARE SET
FOODIE HOTEL BREAK
SMALL BATCH CHOCOLATE
SPICE COLLECTION
RECIPE MASTERCLASS
BAKERY TOUR
AFTERNOON TEA
PANTRY SUBSCRIPTION
LIMITED EDITION TOOL
Illustrative preview. Live winning logic and published odds will run securely on the server, not inside the webpage.
The Golden Pull universe.
We are not limiting this to things small enough to fit inside cardboard. If it can create a brilliant memory, we can hide the claim inside and deliver the magic afterwards.
UPGRADE THE KITCHEN
Mixers, cookware, tools and premium equipment.
LEARN FROM THE BEST
Baking classes, chef sessions, workshops and courses.
GO EAT SOMETHING AMAZING
Food weekends, special meals and tasting experiences.
DISCOVER SOMETHING NEW
New products, tools and maker-led kitchen discoveries.
OWN A STORY
Signed books, recipes and special food-world memorabilia.
TAKE THE BAKE-OFF
Community baking challenges with prizes and bragging rights.
SCAN YOUR GOLDEN PULL
How the digital Pull works
The biggest thing in your cracker might not be in your cracker.
The QR lets us safely fulfil prizes that are too large, too valuable or too experiential to physically hide in the shell.
1 · PULLOpen the cracker and find your unique QR.
2 · SPINScan it and reveal your Pull through the digital machine.
3 · CLAIMBook, redeem or arrange delivery securely with Crackerworld.
Final prize mechanics, eligibility, published odds and promotional terms will be confirmed before the live campaign opens.